blog
Dec 10
E-E-A-T: The Only Answer for the Open Web
Shaun Anderson explains why E-E-A-T is the 'Human Survival Protocol' for the open web, backed by evidence from the Google Content Warehouse leaks and the Searchable mission.
Shaun AndersonResources
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Shaun Anderson
blog
Dec 9
The Art of Creative Inference Engineering and Optimisation: Beyond SEO and GEO
A definitive guide to AEO and AI SEO: How to engineer content that satisfies traditional search algorithms while serving as the 'Ground Truth' for generative chatbots.
Shaun Anderson
blog
Nov 28
A Message from Chris Donnelly: The Founding of Searchable
Chris Donnelly shares the journey behind Searchable.com—from a 100-day sprint in San Francisco to building the world's first Autonomous SEO and AEO Growth Engineer.
Chris Donnelly
blog
Nov 24
Decoded: Google Helpful Content Guidelines
A deep dive mapping Google's Search Essentials and Helpful Content questions to leaked Content Warehouse attributes like Q*, siteAuthority, contentEffort, and predictedDefaultNsr.
Shaun Andersonblog
Nov 23
The Marketing Cyborg Technique: How I Scaled Productivity 100X
Shaun Anderson reveals the hybrid workflow behind his 100X output and how Searchable.com serves as the 'Cyborg Apparatus' for the Agentic Web.
Shaun Andersonblog
Nov 22
What is Searchable.com? The Operating System for the Agentic Web
Shaun Anderson introduces Searchable.com: the infrastructure designed to solve the Zero-Click crisis and optimise for the new Agentic Web.
Shaun Anderson
blog
Nov 21
Decoded: Google Quality Rater Guidelines – Content Quality
A deep dive into how Google's Search Quality Evaluator Guidelines map to leaked Content Warehouse attributes like contentEffort, OriginalContentScore, siteAuthority and more – and what that means for modern SEO.
Shaun Anderson
blog
Nov 9
The Content Effort Attribute from Google's Content Warehouse Leak
When the Google Content Warehouse API leak first surfaced in May 2024, the industry was immediately thrown into a spin. For me, however, the real signal came later.
Shaun Anderson
guides
Nov 9
What is the Content Effort Score? (A Searchable.com Guide)
Learn how Google's leaked contentEffort system works and how Searchable's Content Effort Score reveals the true helpfulness of your pages.
Shaun Anderson
blog
Nov 8
How Do D2C & E‑commerce Brands Win AI Search in 2026? A Practical Playbook
Complete guide for D2C and e-commerce brands to optimize for ChatGPT Shopping, Google AI Overviews, and Perplexity. Includes product schema, feed optimization, and conversion strategies.
Sam Hogan
blog
Nov 8
How Do I Show Up in ChatGPT in 2026? The LLM‑Native Visibility Playbook
Learn how to get your brand mentioned in ChatGPT responses with this beginner's guide. Covers structured data, content optimization, and AI crawler setup for improved visibility in AI search results.
Sam Hogan
guides
Nov 8
How to Get Your Product Listed in ChatGPT Shopping (Step-by-Step Guide)
Step-by-step guide to get products featured in ChatGPT Shopping results. Covers OAI-SearchBot setup, product feed submission, structured data, and optimization for natural language queries.
Sam Hogan
blog
Oct 18
How Local Businesses Win in AI Overviews & AI Search in 2025
Local business guide to dominate Google AI Overviews, ChatGPT local queries, and Perplexity searches. Covers Google Business Profile optimization and local AEO strategies.
Sam Hogan
blog
Oct 15
AI Search vs. SEO: What Changed in 2025? (Good vs. Bad AEO Practices for Beginners)
Discover what changed in 2025 AI search vs traditional SEO. Learn good vs bad AEO practices with actionable examples for ChatGPT, Gemini, and Perplexity optimization strategies.
Sam Hogan
guides
Aug 1
Freelance SEO Pro's Toolkit: Transitioning from SEO to AEO
Career development guide for independent SEO consultants adding AI search optimization skills. Covers essential tools, client education strategies, pricing for AEO services, and building expertise in the new field.
Sam Hogan
guides
Aug 1
SEO Agency Owner's Guide: Adding AEO Services to Your Business
Business guide for SEO agencies adding Answer Engine Optimization services. Covers pricing models, client onboarding, service packages, and team training strategies.
Sam Hogan
guides
Aug 1
Small Business AI Search Optimization: Get Found by Local Customers
Simple guide for small business owners to get found in ChatGPT and AI search without technical expertise. Covers where your website lives, how to post content, and basic steps that actually work.
Sam Hogan
guides
Aug 1
What is a Query Fanout in AEO? Understanding How AI Breaks Down Your Searches
Essential AEO glossary term explaining query fanout - how AI platforms like ChatGPT break down user queries into multiple sub-queries to provide comprehensive answers. Learn how this impacts your content optimization strategy.
Sam Hogan
glossary
Aug 1
AI Search Glossary 2025: Essential AEO, GEO, and Technical Terms for Marketers
Complete AI search glossary defining AEO, GEO, chunking, schema markup, and 40+ essential terms for AI search optimization in 2025. Bookmark this reference guide.
Sam Hogan