Skills are reusable workflows for the Searchable Agent. Save the instructions, context, steps, and output for a specific job, then run that same process again without rebuilding it. Create Skills from scratch, turn great conversations into Skills, and share them with your team as a shared playbook for SEO and AI search.
Introducing Skills: Turn Your Best Agent Workflows Into Repeatable Tools
The Searchable Agent has become significantly more capable over the past few months.
It can analyze visibility, investigate competitors, build reports, uncover opportunities, and work across your Searchable data in ways that would previously have taken hours.
As people started using the Agent for more sophisticated work, we noticed something: the best sessions were rarely one-off questions.
Users were building repeatable processes. A particular way of finding content gaps. A weekly visibility report. A process for diagnosing why a page lost visibility. A consistent method for deciding what the team should work on next.
Skills let you save those workflows and run them again whenever you need them.
What are Skills?
A Skill is a reusable workflow for the Searchable Agent.
It captures the instructions, context, steps, and output you want, so the Agent already understands how the job should be done the next time you run it.
You can:
- Create a Skill from scratch
- Turn an existing Agent conversation into a Skill
- Share Skills with the rest of your team
This is more than saving a prompt. It is a way to turn a great Agent session into a repeatable process.
Workflows Worth Saving
The most useful Skills are usually the workflows your team already runs every week, or the analyses that take long enough that you never want to rebuild them manually.
For example, you could create a Skill to:
Find your fastest visibility wins
Analyze your rankings, AI visibility, citations, competitors, and existing content, then surface the highest-impact opportunities your team can act on this week.
Instead of manually pulling together data from different parts of Searchable, the Skill can follow the same process each time and return a prioritized list of actions.
Build your weekly SEO and AI search report
Summarize what moved across Google, ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews, explain which competitors gained or lost ground, and highlight what your team should do next.
Save the workflow once, then rerun it every Monday using your latest data.
Find content your competitors are winning with
Identify the topics, pages, prompts, and sources competitors are being ranked or cited for that you do not currently cover.
The Skill can then turn those gaps into a content plan, grouped by potential impact and how quickly your team can act on them.
Diagnose why a page lost visibility
Investigate rankings, citations, content changes, technical issues, and competitor movement to explain what happened and recommend the most likely fix.
Rather than starting with a vague “why did this drop?” every time, the Skill can follow a consistent diagnostic process across the relevant data.
Turn Search Console data into a content roadmap
Find declining pages, striking-distance keywords, low-CTR opportunities, and emerging topics, then organize them into a prioritized roadmap.
The same workflow can be rerun each month as your data changes.
Build a brief designed to win AI citations
Analyze the current AI answers, cited sources, competitor content, and missing information, then turn that research into a content brief based on the evidence models are already rewarding.
This gives your team a repeatable way to move from visibility data to something they can actually create.
Build Your Team’s Thinking Into the Agent
The most advanced Searchable users do not use the Agent like a basic chatbot. They use it to build processes.
They refine which data the Agent should consider, how it should investigate a problem, how the output should be structured, and what recommendations it should make.
That thinking is valuable, and it should not stay buried in an old conversation or scattered across documents and Slack messages.
Skills make it reusable.
Your approach to competitor research can become a Skill. So can your weekly reporting process, your method for finding content gaps, or the workflow you use to prepare for a client meeting.
Over time, your Skills become a shared playbook for how your team works across SEO and AI search.
How to Get Started
The easiest way to create your first Skill is from a conversation you already want to reuse.
Open the Searchable Agent, run a workflow, refine it until it works the way you want, then ask the Agent to turn that conversation into a Skill.
Give it a name, make any final adjustments, and share it with your team.
The next time that work needs to be done, run the Skill against your latest data instead of rebuilding the workflow from scratch.
Skills are live in the Searchable Agent today.
