# A Message from Chris Donnelly: The Founding of Searchable Chris Donnelly shares the journey behind Searchable.com—from a 100-day sprint in San Francisco to building the world's first Autonomous SEO and AEO Growth Engineer. **Published:** October 1, 2025 **Author:** Chris Donnelly --- # A Message from Chris Donnelly I had an idea. An idea that I think could change marketing forever. I have been obsessed with AI since ChatGPT came out and been obsessed with digital marketing since I was 16 when I built my first website. I've Founded or Co-Founded 5 of my own companies so far in my career. Two were small and faded but I learnt a lot. * **Verb Brands** was 10 years bootstrapped and I sold for 8 figures. * **Lottie** is a 9 figure business now, growing under Will Donnelly's leadership. * **The Creator Accelerator** generated nearly 8 figures of revenue in its 1st year. I went to work with Lovable and again just had my eyes opened even further to the possibilities of AI and technology. Then this idea hit me and I knew I had to go all in. --- ## 100 Days I went to San Francisco and started networking. I knew I would need technical co-founders who were legitimately 0.01% engineers, who were hungry and who were passionate about the idea. I met **Sam Hogan & Arya Nagabhyru**. They were both AI engineers building in the AI agent space at YC companies. Decided to co-found. Started building. We jammed on the idea non-stop and eventually landed on a massively improved version of what I had brought to them. ### Day 90 Changed the name from Clicker to **Searchable**. YOLO'd it and bought searchable.com. ### Day 80 Decided that to be the company we wanted to be, we had to be in person and our culture had to compete with the fast-paced cultures of San Francisco. Moved the guys over to the UK so we are shoulder to shoulder working every single day. ### Day 70 Tested our product with a closed list of entrepreneurs. Hired the incredible **Nik Gospodinov** as a founding engineer. ### Day 50 Invested my own cash into the business. Working with enterprises with our tool and supporting with white glove service. Brands receiving **200% increase in traffic from LLMs**. ### Day 30 Started a waitlist, reached 5,000 people. Opened a beta account and had 100 companies join. Opened a community and had 800 people join (the power of personal brand ay). ### Day 10 Hired an SEO expert product manager, Ivan. ### Day... well, today. I have always been a founder that has built in public. Therefore I wanted to give it to you. Raw as we build. --- ## Introducing Searchable. **Searchable.com** **Your Autonomous SEO and AEO Growth Engineer.** It is deep analytics for AI Search. It is AEO. It is the natural evolution of SEO. However it isn't just analytics, it provides the **actions** required to drive growth. Automatically analyse, fix, and scale your website to drive customers. I want your feedback, I want your thoughts. No idea is a bad one. Use it to get your business and your products found in ChatGPT and other LLMs.